Research & intelligence | AI & M&A | Product Marketing |

Abby at LMCTV to film her first AIfication podcast

My Official Bio

Abby Roberts is a research and insights leader with 20+ years of experience transforming proprietary data into compelling, actionable intelligence. She has built her career at the intersection of AI, M&A, and market intelligence, holding senior roles at Datasite, Pearson, and The Mergermarket Group. Abby combines legal training, deep industry research expertise, and storytelling skills to drive strategy, product innovation, and growth for global businesses.

Abby is unique because she blends:

AI fluency with strategic storytelling—she not only shapes corporate AI frameworks but also translates technical concepts into narratives that drive adoption.
Proven impact at scale—her work has led to $1B+ company valuations, market share gains, and successful product launches.
Cross-disciplinary perspective—as a lawyer, strategist, and insights leader, Abby understands regulation, strategy, and execution.
Hands-on leadership—she has created award-winning content engines, originated new functions, and influenced product strategy.

Previously:

Head of Insights, Datasite
VP Strategy, Pearson
Head of Innovation, the Mergermarket Group
Global Editor, Mergermarket

Contact Me Today

Frequently Asked Questions (FAQs)

Please reach me at abbyroberts46@gmail.com if you cannot find an answer to your question.

What is your background?

I’m a product marketing strategist with deep expertise in AI & M&A technology, research, and insights for the private markets. I’ve driven innovation and growth at some of the world’s top B2B and SaaS companies, combining a love of learning and a passion for data with a warm and thoughtful engagement style.

What services do you provide?

I provide research and intelligence services to the private markets. This includes:

Product Insights and Strategy
Future-facing Thought Leadership
Product marketing for M&A Integrations
Content and Channel Strategy
Public Speaking and Panel Moderation
AI in M&A change management

Who do you assist?

I work with leaders in the private markets who want to turn data into strategic insights and future-facing storytelling that drives business growth.

What sets you apart?

20+ years building innovative technology, research, and insights for the private markets
Real-world AI, M&A, editorial, legal, and B2B marketing expertise
Authentic community creator, panel moderator, and webinar queen
Change driver, workshop runner, strat plan maker, influencer, and trusted advisor
Warm and thoughtful engagement style

The result? Insights that move your business forward.

Research & intelligence | AI & M&A | Product Marketing |

My Official Bio

Frequently Asked Questions (FAQs)

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